How an independent Leeds gym went from 22 to 104 leads a month
IrynPulse Athletics · Meta Ads · Local Lead Generation · 90 Days
About IrynPulse Athletics
IrynPulse Athletics is an independent fitness gym based in Leeds, UK, specialising in body transformation programmes, personal coaching, and strength-focused training.
The gym had built a loyal member base through referrals and word-of-mouth over the years. While their coaching quality was strong, growth had started to plateau as larger franchise gyms entered the local market with aggressive promotions and bigger advertising budgets.
Before working with Ad Spraq, most of their marketing consisted of occasional boosted Instagram posts and inconsistent social media activity. Despite having excellent trainers and a strong community atmosphere, the gym struggled to generate predictable membership enquiries online.
The Challenge
Like many local fitness businesses, IrynPulse Athletics had plenty of visibility — but very few qualified leads. Their ads were reaching people, just not the right ones.
The owner explained that enquiries often came from individuals who were either not serious about joining, only looking for free trials, or who simply disappeared after initial contact.
The gym also lacked a proper landing page experience, meaning many potential customers lost interest before taking action. And with no follow-up system in place, even warm leads were slipping away unanswered.
The Ad Spraq Strategy
A 4-part system built to generate qualified local leads consistently — not just impressions.
Localised Meta Funnel
We launched a highly targeted Meta lead generation campaign focused on Leeds-area users interested in weight loss, strength training, and personal coaching. Rather than generic fitness ads, we developed locally relevant creatives featuring real gym members, transformation stories, and authentic training footage — with messaging focused on confidence and long-term results, not cheap memberships.
Mobile-Optimised Landing Page
Instead of sending traffic to social profiles, we created a dedicated mobile-first landing page designed to reduce friction and convert visitors. The page included clear transformation programme offers, client testimonials, before-and-after imagery, trainer introductions, quick enquiry forms, and WhatsApp click-to-chat integration for immediate action.
Automated Follow-Up System
One of the biggest improvements came from implementing a WhatsApp automation sequence. New leads received instant confirmation messages, follow-up reminders, consultation booking prompts, and friendly check-ins from the team. This dramatically improved response speed, reduced lost enquiries, and kept the gym top-of-mind during the decision window.
Retargeting Warm Audiences
We launched retargeting campaigns aimed at people who watched previous videos, visited the landing page, opened forms without submitting, or engaged with social content. This kept IrynPulse Athletics visible throughout the customer decision journey and helped build local familiarity around the brand — turning warm interest into booked consultations.
For the first time, it felt like our marketing was actually working with us instead of draining money. The gym feels alive again — more enquiries, more conversations, and more people genuinely committed to improving themselves.